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EuroLink
International
Sales & Marketing Consultants
EuroLink
is an International Sales & Marketing Service Provider
set up in 1997 by Mr. Joe Mannion. Unlike most other
export management companies, EuroLink is based in
its target market: Europe, and is run by a European.
This allows for maximum success for clients seeking to gain
distribution here.
This
international marketing service provider is specialised
in the DIY retail area, assisting DIY product manufacturers
who are either seeking to enter Europe or to grow their
European sales. The company has positioned itself as a
quality trade partner for manufacturers of DIY and Lawn
& Garden products. EuroLink offers a range of alternatives
to its clients:
On
a smaller scale the company can provide tailored country-
or area-specific assistance according to the needs of
the client, as an agent or consultant. EuroLink also welcomes
long term partnerships to act as the European Sales &
Marketing office or Management of client companies.
From
his own experience within this segment of the retail sector
Mr. Mannion has seen and met many companies who, though
significant players in their native/domestic DIY market,
have failed to gain successful penetration in Europe.
The cause of their failure in Europe is rarely lack of commitment
or product quality, but rather a lack of market knowledge
and contacts. Without an understanding of the differences
between the various European markets, and how to correctly
market their products here, these companies cannot succeed.
EuroLink can get them over this hurdle, and win profitable
incremental business for them.
Just
some of our clients include/have included: the WC Bradley
Company (grills, including Char-Broil, Thermos
and the New Braunfels Smoker Company), Rainbird International
(irrigation products), Zircon Corporation (electronic
hand tools), Iron Out (household cleaners), Better
Living Products Inc (shower dispensers), Pro Products (water
treatment chemicals, testers and soaps), and Leisuregrow
(garden furniture & grills, including The Australian
Barbecue Company and Beefmaster brands).
EuroLink
work on behalf of clients has regularly brings us throughout
Europe and the United States, and as far as Taiwan, while
also covering far-away corners of Australia and South America.
This has ranged from single country territories with hundreds
of thousands of €uros in sales, up to tens of millions
across a multitude of continents.
Prior
to setting up EuroLink eight years ago, Mr. Mannion
held a series of demanding and challenging senior international
management positions. Responsibilities have included: negotiating
with major retailers throughout Europe; (re)constructing
and managing sales organisations; developing marketing strategies
and business plans; working with state aid agencies; new
product development with international teams from Europe,
the States and the Far East; market research; developing
multi-country logistics bases; customer and sales staff
training.
Mr.
Mannion is a graduate of Trinity College Dublin where
he was awarded an honours B.A. Moderatorship degree
in Modern Languages (German & French) with distinction
for his spoken fluency, and later received a Masters
degree from here. He is also a graduate of the Marketing
Institute with whom he undertook the Graduateship degree
in Marketing, combining his studies with his successful
international marketing career. Mr. Mannion is fluent
in German, French and Spanish and is at ease conducting
business in all these languages. Having lived and worked
in the UK, France, Germany, Spain & Portugal, he can
combine a deep understanding of cultural and business differences
with his expert knowledge of and contacts in the European
retail environment.
EuroLink
maintains an extensive international network of agents,
distributors, and key retail buyers.
See
also our sister company, Mannion Business Development
Ltd., for information on business strategy and management
consultancy at: www.mannionbusinessdevelopment.com
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